WLVB-FM to be honored with a Community Service Award from the Vermont Association of Broadcasters
WLVB-FM in Morrisville, an affiliate of the Radio Vermont Group, is among those to be honored at this year's Vermont Association of Broadcasters "Hall of Fame Banquet" in December. VAB Executive Director Jim Condon has announced that WLVB will receive a VAB Community Service Award for its continued support of the CHRIS CHALLENGE TURKEY DRIVE. In 2000, WLVB Vermont Country Morning Host Roland Lajoie was approached by local businessman Chris Potter to start a campaign to collect frozen turkeys for needy families who would otherwise go without on Thanksgiving. The first year, 250 turkeys were collected. Potter died of cancer the next year, so the station renamed the campaign in his honor. Last year, the WLVB Chris' Challenge Turkey Drive collected 1,344 turkeys and $2000 cash for food shelves in Morrisville, Johnson, Cambridge, Hardwick and Woodbury. Over the years, more than 11,000 turkeys have been donated.
Other honorees…veteran morning radio personality Louie Manno and longtime Hall Communications VP and General Manager Dan Dubonnet will be inducted into the Vermont Association of Broadcasters Hall of Fame, Jeff Shapiro, owner of Great Eastern Radio, will be honored as VAB Broadcaster of the Year, Distinguished Service Awards will be presented to Ross Sneyd of Plainfield and Brian Collamore of Rutland, Jenny Day, news reporter at FOX44/ABC22, will receive this year's recipient of the Alan Noyes Community Service Award, and Judy Anderson of WJJR-FM in Rutland will also receive a VAB Community Service Award for her work in raising money and awareness in the fight against cancer. Judy lost her husband to cancer in 2011, and she became Co-Chair for publicity for the annual Relay for Life of Rutland County.
The awards will be presented at the annual VAB Hall of Fame Banquet on December 7 at the Hilton Burlington.
Take the Most Popular Music Format in the Country. Add Commitment to the Local Economy and Involvement in the Community. And You Get Lamoille County's Most Listened-To Radio Station.
Continuity. Experience. Service to the community.
A lot of radio stations will tell you they are the local station. But let's be honest. You can't be an out-of-state owner, helicopter in now and then, and really understand Vermont communities.
WLVB is different.
The members of the WLVB staff are all members of the community. We live here. We work here. We play here. And in over sixteen years of service to north central Vermont, WLVB has become a part of the fabric of the community. Roland LaJoie and Craig Ladd were the morning and mid-day hosts when WLVB signed on in August, 1993. They still are!
WLVB's sales staff has two twenty year veterans.
David Rowell and Mark Struhsacker have anchored the sales staff since the first day WLVB signed on. Backed by the resources of Radio Vermont, they have provided superb service, created successful advertising campaigns, and built trust and confidence with businesses throughout Lamoille, Caledonia and Orleans counties.
What really sets WLVB apart is service to the community.
If you've lost your dog or need to find out about school closings or want information on an accident affecting traffic, you tune to WLVB. Because you know that WLVB will get that information on the air immediately. Upcoming town events, high school play-by-play sports, Red Sox baseball, stock car racing, urgent fundraisers are all a part of WLVB's regular programming.
Some people call this kind of radio old-fashioned.
Well, if caring about the community is old-fashioned, then we're proud to accept that description. After all, if you only want to listen to music, there are plenty of CD and MP3 players out there. If you want to know what's happening in the community, there's only one WLVB.