We know your business has many advertising options and at least as many questions.

Click the links below for answers.

Why Radio?


Why Country Music?

Why Vermont Country?

Serving the Communities of Northern Vermont.

But, Don't take our word for it.

Want more information?  Talk with any WLVB Account Executive like...


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Tom Beardsley

Vice President of Advertising Sales Radio Vermont Group

As the Vice President of Advertising Sales for the Radio Vermont Group Tom Beardsley supervises the sales staff marketing WLVB FM, WDEV FM&AM, WCVT FM and WEXP FM.  Beardsley first arrived at The Radio Vermont Group in 1973.  He worked as a news reporter, copy writer, program director and sales manager until 1986.  From 1986 through 1996 he pursued a number of other interests.  He was Public Relations Manager for New England for the American Dairy Association, Vermont Office Manager for Vermont's Representative to the United State Congress and as the owner of two radio stations in the state of Maine.  He returned to the Radio Vermont Group in 1996 as sales manager.  He was promoted to Vice President of Sales for the Radio Vermont Group in January of 2013.  

A native of Watertown New York, Beardsley has worked at several radio and television stations in northern New York and in Vermont.  In addition to his broadcast career, Beardsley has served on numerous boards of directors for a variety of organizations.  Presently he is on the Board of Directors of the Central Vermont Economic Development Corporation.  He is member of the Central Vermont Hospital Advisory Board on Community Relations and he is a Vermont Trustee of the Eastern States Exposition (The Big-E) in West Springfield Massachusetts.  Beardsley is also very active in Saint Andrews Catholic Church in Waterbury.  

Beardsley and his wife Mary (Raymo) live in Duxbury, Vermont.  Their two adult children, Brayton and Shae, live in North Carolina. This email address is being protected from spambots. You need JavaScript enabled to view it.


Mark Struhsacker

Mark Struhsacker started selling radio advertising for WDEV AM 550 in June of 1985. As a long time Morristown resident, former Morristown Select board member, and current Morristown Planning Commission member, Mark is keenly aware of the challenges all local businesses face daily. Many of the businesses that began advertising with Mark & WDEV in the 80s & later when he helped get WLVB started in 1993, are still on the air with him, month in & month out.

"At WLVB, we are pro business & pro-community. Certainly we are a business. However, it is much more rewarding for all of us here at WLVB, to be a real resource that our fellow businesses as well as non-profit organizations depend on. We provide over-the-top service to our advertising customers, and the communities we serve, relying on all of our years of experience in broadcasting. WLVB is a great big community billboard of the airwaves, spanning 3 counties."   This email address is being protected from spambots. You need JavaScript enabled to view it.


Dave Rowell

Dave Rowell began his radio sales career when WLVB went on the air in August 1993. He is a real estate broker, former dairy farmer, and active in local community organizations. Dave is focused on providing insight to business owner's challenges in marketing. "The best way to find out what a business owner needs is by listening".

The beauty of WLVB is that we are local radio.  We deliver relevant information to our listeners from weather, local happenings, sports scores, traffic issues, lost pets, and it's immediate.  Local and regional businesses rely on this audience and our products to inform listeners to their products and services. Our advertising is not "one size fits all".  That's where the listening comes in.  Most businesses have trends. If you're a new business and you don't have a history we can still research national trends to find a common one with your business and focus on your strengths

We're more committed than ever (especially after 20 years) to growing your business and ours.  We'll do it together!!   This email address is being protected from spambots. You need JavaScript enabled to view it.

Fred Hill

Fred Hill

Fred has been in radio for over 40 years … as Vice President and a principal of Sconnix Broadcasting in the 1970s and 80s; as marketing and development director of Vermont Public Radio in the 1990s; and now as marketing director of Radio Vermont Group.  Fred is also the sales manager for WCVT.  Fred has won awards for his commercial production work and writes and records commercials for clients of Radio Vermont Group stations.   This email address is being protected from spambots. You need JavaScript enabled to view it.



About WLVB

Take the Most Popular Music Format in the Country. Add Commitment to the Local Economy and Involvement in the Community. And You Get Lamoille County’s Most Listened-To Radio Station

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