Digital marketing is a reality most small business owners have encountered in some form over the past two decades. During this time so many changes have taken place that it is almost mind-boggling. Staying up to speed on the latest innovations can prove challenging to entrepreneurs and other start-up business owners alike. This workshop will provide an overview on some of the latest trends and tactics for marketing your business online. This open discussion will include proper website building, maintenance and best practices, social media checklist items and marketing opportunities, email marketing strategies, paid online advertising tips, online activity analysis and more. Time permitting, participants will be allowed to address their individual digital marketing questions and concerns.

Prior to founding Ripple Communications, a website design and digital marketing firm based out of Jeffersonville Vermont, the Presenter, Pat Ripley spent more than eight years advising business owners on digital strategies on behalf of the Vermont Small Business Development Center (VtSBDC). In the late 2000s, Patrick oversaw digital strategies for two Hearst Television stations that showed pageview growth in the millions during his time there.

The workshop will take place on Wednesday, February 19th from 9 am to noon in the Community Center at Green Mountain Technology and Career Center in Hyde Park. The cost to attend is $49 and pre-registration is required. Please visit www.vtsbdc.org and click on TRAINING to register and pre-pay on line or email Vicki Blanchard at This email address is being protected from spambots. You need JavaScript enabled to view it.. For more information call John Mandeville at 888-5640.

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